They’re right to the point, friendly, and they believe in what you do.

And while Ecosia brings the money, a network of more than 50 partner organizations do the on-the-ground work of growing seedlings, planting trees, and maintaining reforested plots. Screenshot of Ecosia’s search page taken on May 18, 2021.Įcosia finances tree-planting efforts in areas where biodiversity is at risk and where the local community can participate in and benefit from the projects. Because not every user clicks an ad each time they search, Ecosia earns an average of 0.5 cents (Euro) per search, so it takes approximately 45 searches to finance the planting of one tree. Some, more lucrative keyword advertisements are more valuable to Ecosia than others. The ads on Ecosia are delivered by Bing, and Ecosia earns revenue when a user clicks on an ad. “It should be noted that Ecosia was created with this purpose,” Van Midwood said, “to mobilize finance for restoration - and every initiative we discuss in our company is led by the question of how it will help us to plant even more trees.” More than 40% of the money went directly to planting trees in 14 countries, including Burkina Faso, Brazil, and Indonesia. In March 2021 alone, Ecosia brought in nearly 2 million euros ($2.4 million), according to its monthly financial report. It has since financed the planting of more than 125 million trees. The Berlin-based company Ecosia launched in 2009. Mongabay spoke with Ecosia’s chief tree-planting officer, Pieter van Midwood, to learn more about Ecosia’s business model, its approach to tree planting, and the reforestation sector. But what about Ecosia, the search engine that uses its advertising revenue to plants trees? Can a click make a difference? Mongabay spoke with Ecosia’s chief tree-planting officer, Pieter van Midwood, to learn more about Ecosia’s business model, its approach to tree planting, and the reforestation sector.Īlmost everyone has heard of a Google search.In March 2021 alone, the Berlin-based company made nearly 2 million euros ($2.4 million), more than 40% of which went directly to tree planting in 14 countries across five continents, according to their financial reports,.Ecosia is a search engine that uses its advertising revenue to fund tree-planting projects since its launch in 2009, the company has financed the planting of more than 124 million trees.

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